Rich Data

Crisis situations appear when you least expect them.

They can rarely be predicted, just like their effects. However, there is something that can determine the greater or lesser severity of their consequences: the actions that each business implements in response to them.

Ideally, these actions ...

Your business is starting to advertise online but you are not 100% sure you are reading the reports properly. Click Through Ratio (CTR)? Conversion Rate? Cost per Click (CPC)?

Let's be honest. Measuring the effectiveness of your advertising campaigns is becoming more important every day. Basically ...

All brands are interested in generating interactions with their users/customers on their social networks (or at least they should), but there is something equally or more important that they should take into account: their brand reputation. That is why today we will see exactly how to measure it ...

You may have heard about personality-based marketing before. These two terms go hand in hand when establishing a segmentation strategy for any brand. That's why, on this occasion, we will explain why and how it works. So keep reading.

When marketing and providing an identity to each brand, it is ...

As a small business owner, your focus should be solely on increasing brand awareness, finding potential customers, converting leads, and getting more visitors to your website.

This is where the role of marketing tools becomes crucial.

Marketing tools can help you achieve all your small business ...

The vast majority of modern marketers always emphasize the importance of building a good email list. Your list can make the difference between the success and failure of your email marketing strategy , so the importance of generating an opt-in email list is unquestionable.

However, what should you ...

Admitting that you've made a mistake can be difficult, but when it comes to customer interactions, it's important to acknowledge your mistake and sincerely apologize, even if it's in writing.

A written apology email can often strengthen your relationship with customers as it indicates that you can ...

Definition of emailing
Emailing is a marketing and direct communication tool that allows companies to communicate with their customers by sending mass emails. These communications can be informative or for the sale of products or services. Some of the advantages of emailing are its immediacy ...

Definition of emailing
Emailing is a marketing and direct communication tool that allows companies to communicate with their customers by sending mass emails. These communications can be informative or for the sale of products or services. Some of the advantages of emailing are its immediacy ...

Sustainable businesses are those in which everyone wins, both the entrepreneur and the consumers and the general public.

On the one hand, through the products and services they offer, they help other people solve a problem, satisfy a need, fulfill a desire or improve their lives in some way.

On ...