Rich Data

When people hear about inbound marketing for the first time, they often think that it is just another concept thought up by agencies to sell more. After all, we already had online marketing, digital marketing, content marketing, guerrilla marketing, 360º marketing , in addition to the well-known SEO ...

One of the pillars of inbound marketing is based on reaching potential customers by creating useful and relevant content for them, something that can open many doors in a sector with as much competition as the technological one. To achieve this, it is necessary to know who that person is, what needs ...

The churn rate is one of the essential indicators for measuring the performance of a SaaS ( Software as a Service ) company . It is a metric that indicates the percentage of customers who have unsubscribed from a service over a certain period of time, so it will provide us with very revealing data ...

Although one of the biggest concerns of software companies is to increase the conversion of leads into clients , we must not forget that it is just as important to get new clients as it is to keep the ones we already have. In fact, according to inbound marketing, the latter can also help us to ...

Free and inbound adaptation of Charles Dickens' novel "A Christmas Carol". Chapter II.

If you missed the beginning of this incredible story, read Chapter I: The Kodak Spectre

Chapter II
They were in a small, dark room, lit by a bare light bulb hanging from the ceiling. On the somewhat rickety ...

Recommendations to stand out as a Professional Community Manager

Nowadays, the work of a Community Manager is very important for companies, since the strategy they follow on social networks has become a fundamental part of generating trust with their potential clients.

If you are in the world of ...

To be credible on social media, it is often necessary to obtain the verification badge. You have surely come across fake profiles of brands or public figures on more than one occasion, and that is why each social network has sought a way for the owner to prove that the account belongs to that person ...

Do you think that if your business is not based on the Internet, you don't need to have a website? I'm sorry to say that you are wrong. Having a website so that people can learn more about your company is essential. They will find out what your products and services are, and they will also know the ...

The other day we saw how to acquire traffic for SaaS companies . There we saw three passive traffic sources and how to work with them and today we are going to see active traffic sources, which require more effort from the company but can also bring us great benefits.

If the other day we looked at ...

One of the most common advertising tools in SaaS is a free demo. 30 days or 15 days of free product is usually enough to know if your product is useful and it gives a lot of confidence to the customer to know what they are buying before paying for it.

But a 30-day demo is an expense. Perhaps a ...