Rich Data

In fact, according to a survey conducted by Experian QAS®, 36% of U.S. organizations interact with customers and prospects in five or more channels every month.

What does that mean for you? That means you need to focus on delivering a seamless and integrated experience across all your platforms ...

keywords became the way to get noticed. At first, this was accomplished through keyword stuffing (trying to fit the same keyword into your content as many times as possible), but as search engine algorithms became more refined, keyword strategy changed to developing content around long-tail keywords ...

In this stage, the contact is classified as a Marketing Qualified Lead (MQL) or Sales Qualified Lead (SQL). At this point, the buyer has begun to evaluate potential solutions to the problem they recognized and researched in the awareness stage.

Marketing Qualified Lead (MQL)
As a lead’s interest in ...

Segmentation occurs in your CRM, where your contacts are stored. In order to segment your database, certain data points need to be captured and associated with individual contacts.

There are multiple ways you can segment your database. Some of the most common include source channel, time, first ...

Once you know what the value of your product is and who you’re trying to market it to, use that knowledge to develop your product messaging.

Your messaging should start by explaining why the prospect should buy a solution like yours. That’s conveyed through your product’s core value. Then you ...

it’s important to set individual sales goals in addition to your greater team goals. Every sales rep is different. They have different strengths and weaknesses, and, depending on the structure of your team, may even work with different prospects.

“One rep on my team might have an average deal size ...

If you've implemented automated lifecycle emails to your customers, you probably engage them to upgrade to a more expensive plan, promoting the benefits they would get.

When a customer upgrades from one plan to a larger one, he’s making an act of faith in your product and telling you he is happy ...

Anyone can build a website, right? Well, technically, yes. But building a great website takes more than a few HTML lessons and a good color palette. From understanding your website goals to putting together an end-to-end conversion strategy (complete with the content to fill the funnel!), building ...

Whether your business is a young startup just getting traction or is an enterprise expanding into new markets, an in-depth understanding of your audience will be the key to your success. This is especially true when success hinges on consistently producing content that addresses your leads' problems ...

Having an additional page of relevant, keyword optimized content can really boost your SEO. Make sure that the content on this page speaks to the sub-pages of the section and not only contains industry terms and words you rank on now but also that it gives the user a sense of what to expect if they ...