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You have decided to make a newsletter, you have planned its frequency and its content. Now you have to think about who you are going to send it to. You must already have an idea that came when you defined your message, and you surely have a list of contacts (which complies with the GDPR of course ...

While consumers are gradually turning away from SMS, brands continue to favor this channel, particularly for more service-based communication, up almost +32% in 2020!

Having appeared in the 1990s, SMS sometimes appears as a digital lever in decline. According to figures from ARCEP (1), published ...

Several key benefits emerge from the use of AI in emailing, thanks to all of the features mentioned throughout the article.

On the one hand, artificial intelligence is a major asset since it allows email marketing specialists to understand the needs of their contacts and offer tailor-made support ...

The recruiting profession is quite challenging, where most of the tasks have to be done online. Fortunately, headhunters have access to multiple websites like LinkedIn and Facebook to reach out to potential candidates and motivate them to apply. But, these platforms are not the only ones to consider ...

In a constantly evolving digital world, cold emailing campaigns are an effective prospecting technique. In this article, we will discover the best practices for successful campaigns by presenting you with proven strategies that will maximize your chances of conversion.

Summary
Targeting: the key ...

Offline communication to strengthen your advertising campaigns also has its own codes and tools. Used well, they allow you to launch your new products or services in the best way. As here , your company will be able to count on:

Product packaging
The best way to attract the attention of your ...