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For better or worse, conversion tracking options have become more sophisticated over the past few years. This means that while you have many opportunities to fine-tune your conversion tracking, you also have many opportunities to make mistakes that result in inaccurate campaign tracking. In this ...

All of this information can give you insight into what your customers, prospects, and even competitors are saying about you online. This way, you can manage your brand reputation more effectively, whether you choose to monitor conversations or intervene. In many situations, your customers want you ...

A hilarious skit about getting the kids out of bed and some time management plans for parents in your newsletter. For those packing their kids' lunches, Make a Menu's photographer offers tips on how to take the perfect back-to-school photo. FREE GUIDE >> How to Find Content for Your Purpose. Solo ...

Take advantage of our free ad performance assessment to instantly identify your areas of wasteful spending. Rely on these free advertising courses to help you optimize your marketing campaigns. For more information on costs, see our post >> How much does advertising cost per year? Here are ...