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We must not forget that in the end we are dealing with people and that their behaviors or ways of thinking may vary.Landing pages, better known as landing pages, are a resource that is increasingly used by companies, especially those aimed at the B2B sector . To be more exact, we can tell you that ...

Each department has certain tasks that may not seem important to another department. The fact that the marketing area does not have to depend on the IT team for follow-up tasks is a positive point for both, since each one will dedicate their time to what they need without interfering in the work of ...

Demonstrations A SaaS product is not easy to sell, since you are not targeting the end customer, but rather your buyer persona is companies. Normally, the purchasing processes for this type of customer are slower than those selling a product or service to the end customer. This is because the ...

You don't need to show everything everywhere, but everything should have its place on your website. For example, menus may vary depending on the page the user is on, as well as the type of information or the prominent banners that appear on it. Provide the right, necessary and essential information ...

The price for each impression will normally depend on the set of bids made in the auction in real time. In addition to DSPs, there are also SSPs or Sell Side Platforms that represent the sellers of advertising space and are complementary to DSPs . Therefore, depending on whether you want to buy or ...

Thanks to LinkedIn and automation, you not only generate new contacts, but it also helps you not to miss any sales opportunities. Here is a step-by-step guide on how to optimize your LinkedIn profile. SEM (Search Engine Marketing) Having a Search Engine Marketing (SEM) campaign in your B2B ...

But as we have said before, to get into the press you do not always need to send a Press Release, you have other options to be published. Let's see them. It doesn't always have to be in Press Release format Opinion articles Opinion articles in magazines specializing in your sector can be a plus for ...

Improve user experience In previous paragraphs we have mentioned that WhatsApp Marketing helps to improve the user experience thanks to the immediacy and personalization of the messages. The user feels listened to and cared for when they need it and appreciates it. Whatsapp Marketing: Elements to ...